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What we've learned,
shared openly.

Design, SEO, copywriting, conversion. Everything we put into practice for our clients, explained here.

Qu'est-ce que le GEO ?
SEO
What is GEO? The complete 2026 guide to being cited by AI
14 April 202612 min read
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SEO vs SEA :
SEO
SEO vs SEA: when paying for visibility is actually worth it
25 March 20266 min read
SEO vs GEO :
SEO
SEO vs GEO: what's the difference and why you need both
20 March 20267 min read
Pourquoi votre page d'accueil ne convertit pas (et comment y remédier)
Conversion
Why your homepage isn't converting (and how to fix it) isn't converting
12 March 20247 min read
Les 5 erreurs SEO qui plombent votre positionnement en 2024
SEO
The 5 SEO mistakes dragging down your rankings in 2024 dragging down your rankings
8 March 20245 min read
Ce que le design de votre site dit de votre entreprise (sans que vous le sachiez)
Design
What your website design says about your business (without you knowing it) without you knowing it
1 March 20246 min read
Taux de conversion : les 3 leviers qui font vraiment la différence
Conversion
Conversion rate: the 3 levers that actually make a difference actually make a difference
22 February 20248 min read
Framer, WordPress, Webflow, Shopify : comment on choisit le bon outil pour chaque client
Tech
Framer, WordPress, Webflow, Shopify: how we choose the right tool for each client the right tool for each client
15 February 20245 min read
Le framework AIDA revisité pour les pages web modernes
Copywriting
The AIDA framework revisited for modern web pages modern web pages
5 February 20246 min read
Refaire son site : comment savoir si c'est vraiment le bon moment
Business
Redesigning your site: how to know if the timing is truly right the timing is truly right
28 January 20244 min read